SUCCESS STORIES

Client: A dust-reducing air conditioning system
Challenge: Reach allergy sufferers as part of product launch.
Targeted Media Customized Solution: Cover wrapped copies of People Weekly delivered each week to 2,000 allergists’ offices nationwide.

Results:
71% of allergists recommended the product as a way to reduce the number of allergens in the home.

93% of survey respondents read one or more of the ads.
 

Client: A leading commercial bank
Challenge: Increase business efforts in key regional areas, including new client acquisition and relationship expansion with current customers.
Targeted Media Customized Solution: Cover wrapped copies of Fortune magazine delivered to senior-level executives at priority companies. The list consisted of existing bank clients and new prospects identified by Targeted Media.

Results:
68% reported being more likely to consider using the bank’s products
and services.

88% of respondents saw the magazine cover wraps.