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How It Works:
Public Place Magazine Cover Wraps

Four Simple Steps to a Successful Cover Wrap Campaign

Public Place Magazine Cover Wraps:

Reach a highly-receptive audience in physicians' waiting rooms, salons, spas, auto service centers, and more. On average, magazines placed in public locations garner 30 readers per copy. *

Match venues where your cover wrapped magazines will be placed
  • Target consumers when the need for your product or service is top-of-mind
  • Customize audience to connect with exactly who you need to reach
Step 1: Identify your target audience
Custom postcard arrives
  • A personalized postcard announces the program
  • Readers are reminded to display the magazines
Step 2: Custom postcard sent to announce the cover wrap program
Your ad gets noticed on prestigious magazines
  • Your message is displayed in the most prominent location possible
  • Change creative monthly, depending on market needs
Step 3: Cover wrapped magazines delivered to waiting rooms
Survey delivered to magazine recipients
  • Sponsor-developed survey is delivered two-thirds of the way through the program
  • Provides direct feedback and evaluation of program effectiveness
    • Step 4: Survey sent to magazine recipients

For more information on using innovative cover wraps to influence a highly-defined audience,
contact John Kenyon, VP at john_kenyon@timeinc.com or 212.522.2002.

*Source: MPA Handbook, 2010-2011.