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How It Works:
Business to Business Magazine Cover Wraps

Four Simple Steps to a Successful Cover Wrap Campaign

Business to Business Magazine Cover Wraps:

Your message is delivered directly to senior level business professionals, building long-term relationships through their favorite, most trusted magazines.

Your ad is delivered to your key audience
  • Use your own list, or Targeted Media can develop the optimal database for you
  • Reach an audience of influential decision-makers
Step 1: Target audience is identified
Recipients look forward to the program
  • A personalized letter, on the magazine’s letterhead, announces the program
Step 2: Announcement letter is sent to recipients
Build relationships through constant communication
  • Your cover wrapped message is delivered directly to your intended recipient
  • Change creative monthly, if needed
Step 3: Cover wrapped magazines delivered directly to target recipients
Survey delivered to magazine recipients
  • Sponsor developed survey is delivered two-thirds of the way through the program
  • Provides direct feedback, evaluation of effectiveness, and details action taken
Step 4: Program impact is measured

For more information on using innovative cover wraps to influence a highly-defined audience,
contact John Kenyon, VP at john_kenyon@timeinc.com or 212.522.2002.