FAQ

Can I buy just one issue or one month?

Can two magazines be offered to One-to-One program recipients?

What if the recipient already has a subscription to the magazine?

What if I don’t have a database?

Is this a CPM buy?

Where does this circulation show up on ABC?

If I don’t want to do the survey, can I get a discount?

Can you help with developing creative?

Do you have a template for the magazine cover wrap creative?

Do you have a website component to integrate into the program?

Can I be billed in installments?

Why are the rates net? Can we take an agency discount?

Do I have to advertise in the magazine to run a magazine
cover wrap program?

Can I cover wrap a magazine that goes to all subscribers?

Can I buy just one issue or one month?
No. Targeted Media specializes in marketing communication programs to reach a target audience and form a relationship on an ongoing basis.

Can two magazines be offered to One-to-One
program recipients?
Yes, but we will need a minimum of an additional 6 weeks lead time prior to the program start. The client or agency is responsible for helping track the recipient’s magazine choices. If the intended recipient hasn’t chosen a magazine by the due date, the client will need to choose one for them.

What if the recipient already has a subscription to
the magazine?
Because Targeted Media cover wraps only the most popular magazines, an existing subscription is not uncommon. Their current subscription is simply paused until the Targeted Media program is over so the recipient is not getting two issues at the same time.

What if I don’t have a database?
Time Inc. has a database division with expertise in building targeted databases.

Is this a CPM buy?
No. Our program is purchased on a per recipient or location basis. The program delivers a high quality audience, not a high quantity. We can’t compare the hand selected audience to the rate base, as that would be comparing two disparate entities.

Where does this circulation show up on ABC?
All subscriptions are paid and are considered either sponsored or verified circulation.

If I don’t want to do the survey, can I get a discount?
No. Our rates are inclusive of all components of the program, and nothing is itemized. It is beneficial to gauge the success of your Targeted Media program, and the survey questions are designed by the client so you can ask anything you’d like to know about the program .

Can you help with developing creative?
Targeted Media can supply specs and help with any questions regarding your creative. Unfortunately, we don’t have a creative group to produce ads, but we can recommend creative talent for your consideration.

Do you have a template for the magazine
cover wrap creative?
We’re working on one that will be available shortly.

Do you have a website component to integrate into
the program?
Not at this time. Clients can include their web address in the magazine cover wrap creative to drive traffic to their own website. Micro-sites, etc. are being investigated for the future.

Can I be billed in installments?
Yes, but the total amount must be paid in full within 90 days of the program start.

Why are the rates net? Can we take an agency discount? The rates are net because of printing, postage, production, and subscription costs. We can invoice a gross amount so that your agency discount may be taken.

Do I have to advertise in the magazine to run a magazine cover wrap program?
Typically, no, with the exception of InStyle, which requires an ad in the magazine to run the program. Ask your Account Manager for specific magazine requirements.

Can I cover wrap a magazine that goes to all subscribers?
A Targeted Media program is meant to go to a hand-selected audience, chosen by the client to reach 100% of your most important prospects and existing customers. Advertising reaching subscribers within a magazine is available, but is handled by advertising in the magazine.

Top